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About Our Brand

22I7: A BRAND DESIGNED FOR BOYS BECOMING MEN, MEN BEING BOYS & THE GENTLEMEN INBETWEEN & BEYOND!

We derive our NAME from the value of PI=22/7. The best known mathematical transcendental constant where the constant decimal values keep repeating themselves yet it’s decimal representation never ends & never settles into a permanent repeating pattern. We want this very meaning to be our brand’s underline philosophy.
INFINITE POSSIBILITIES. INFINITE CHOICES -Ethical & Concious. Congrurent with Ecosystem & The Conscience.

A Brand designed with one purpose to fullfil... TO MAKE U FEEL GOOD, DO GOOD & BE GOOD.